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| Monday, Feb 07 |
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| 9:00am | | | | ![Popular]() | | Keynote David Eastman, JWT Worldwide North America CEO, Followed by Panel Social Gaming JWT, 466 Lexington Ave #6 |
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| 9:00am | | | | | | Consumer Activism: A New Economy of Social Change, Hosted by Purpose The Paley Center for Media, 25 West 52nd Street |
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| 10:00am | | | | ![Popular]() | | Sustainable Flashmob, Hosted by Foodspotting and Whole Foods Market Whole Foods Market, 95 East Houston St |
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| 12:00pm | | | | | | Earned, Owned, Paid Media: Hosted by Microsoft JWT, 466 Lexington Ave # 6 |
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| 12:30pm | | | | | | Beyond Blogspot: New Venues and Opportunities for Authors to Get the Word Out Hachette, 466 Lexington Ave 13th Floor Atrium #237 |
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| 1:00pm | | | | | | Content & Conversations Time & Life Building, 1271 E 6th St |
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| 6:00pm | | | | | | Mobile Meets Social: Seamlessly Converting “Check-ins” to Check-Outs, Hosted by Taylor Taylor Offices, Empire State Building 38th Floor |
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| 6:00pm | | | | | | Relative Virality: How to Explode in Your Niche. Lessons Learned from the Jewish Market, Hosted by Causil Sesame Workshop, 1900 Broadway 4th floor |
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| 6:00pm | | $30 | | | | Git Ready: A 3 Hour Source Control Crash Course New Work City, 412 Broadway |
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| 7:00pm | | | | | | The Virtual Workspace: Breaking Down Cubes & Connecting the Dots Wix Lounge, 10 West 18 St. |
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| 7:00pm | | | | | | Hello? Is this thing on?, Hosted by Clear Hive at 55, 55 Broad Street 13th floor |
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| 7:00pm | | | | | | Oysterpedia - Have Your App and Eat It Too The Mermaid Inn, 96 2nd Ave # 1 |
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| 7:00pm | | $10 | | ![Popular]() | | Social Media Week: Inaugural GovGeeks & Drinks New Work City, 412 Broadway |
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| Tuesday, Feb 08 |
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| 9:00am | | | | | | Health - Tech - Food The Paley Center for Media, 25 West 52nd Street |
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| 9:00am | | | | ![Popular]() | | The Social Web – Have We Arrived?, Breakfast Hosted by Meebo JWT, 466 Lexington Ave #6 |
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| 10:00am | | | | | | Is Three a Crowd? Getting the Most Out of Third-party and Social Giving Sites for Your Nonprofit, Hosted by Convio The Paley Center for Media, 25 West 52nd Street |
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| 11:00am | | | | | | Future Library: Socializing History with Maps The New York Public Library, 5th Avenue, 42nd Street |
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| 12:00pm | | | | | | Convergence: How Social Commerce and Mobile Change the Way We Make Decisions and Shop, Hosted by Saatchi Wellness Saatchi & Saatchi, 375 Hudson Street |
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| 2:00pm | | | | | | Let Them Eat Tweets: Online Organizing for Real World Change The Paley Center for Media, 25 West 52nd Street |
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| 2:00pm | | | | ![Popular]() | | Gamify Me: How Game Mechanics are Infiltrating Brand Marketing, Hosted by JWT JWT, 466 Lexington Ave # 6 |
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| 4:00pm | | | | | | The New Normal: 12 Driving Forces in Communications The Paley Center for Media, 25 West 52nd Street |
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| 5:30pm | | | | | | High Art vs. The Masses: How the Art World is Embracing The Social Web Gramercy Park Hotel, 2 Lexington Avenue |
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| 5:30pm | | | | | | How I Did It: Financial Services Social Media Champions Tell Their Story The BGK Group, 16 West 23rd St 5th floor Skylight Room |
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| 6:00pm | | $30 | | | | When Publicly-Held Companies’ Free-Wheeling Social Media Collides with Disclosure Policies McGraw-Hill, 1221 Ave. of the Americas |
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| 6:00pm | | | | ![Popular]() | | Metromix.com Social Media Week Mixer Angels and Kings, 500 East 11th Street at Ave A |
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| 6:00pm | | $15 | | ![Popular]() | | Mashables NextUp NYC 92YTribeca Mainstage, 200 Hudson Street |
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| 6:30pm | | | | | | NY Data Visualization Meetup: Social Visualizations Dogpatch Labs, 36 E. 12th Street 2nd Floor |
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| 6:30pm | | Free | | | | Adverlytics - Tuesday February 8th 2011 Forum, 127 4th Ave |
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| 6:30pm | | Free | | ![Popular]() | | Social Impact and Social Media Panel: Jumo, Change.org and Idealist New Work City, 412 Broadway 2nd Floor |
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| 6:30pm | | Free | | ![Popular]() | | Travel 2.0 Startup Discussion Meetup with Jetsetter NYU Poly, 160 Varick Street 12th Floor |
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| 7:00pm | | $10 | | ![Popular]() | | February 2011 NY Tech Meetup NYU Skirball Center For The Performing Arts, 566 Laguardia Place, Manhattan |
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| 7:00pm | | $5 | | | | Under30CEOnyc Social Media Week Meetup Mc Ann's Bar and Grill, 3 West 46th St. upstairs |
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| 7:00pm | | $20 | | | | Be Your Own Boss: Intro to Entrepreneurship with Urban Girl Squad In Good Company, 16 W 23rd St |
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| 7:00pm | | | | ![Popular]() | | Open Angel Forum - New York #4 Venue, TBD |
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| Wednesday, Feb 09 |
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| 7:30am | | Free | | | | Wix.com Social Media Collective Wix Lounge, 10 W. 18th st 2nd Floor |
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| 7:30am | | Free | | ![Popular]() | | TV Goes Social CresaPartners Center, 100 Park Ave. 23rd Fl. |
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| 8:00am | | $195 | | | | Financial Services Social Communications Leadership Forum New York University Midtown Campus, 11 West 42nd Street Room 1027 |
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| 9:00am | | $50 | | ![Popular]() | | Social Media Camp NY Roger Smith Hotel, Lexington Ave & E 47th St |
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| 12:00pm | | | | | | Innovation Showcase: Social Media in Higher Education presented by McGraw-Hill Education & GradeGuru.com Auditorium, 1221 Ave of the Americas |
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| 12:30pm | | | | ![Popular]() | | WikiLeaks and Online Civil Disobedience Hearst Tower, 300 W 57th St |
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| 1:00pm | | | | | | Live from the British Librarys Business & IP Centre: Inspiring Entrepreneurs: The Power of Social Media Science Industry and Business Library, Room 14/15 |
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| 6:00pm | | | | | | Social Media, The New Weight Watcher / Supporting and Building Athletes Jack Rabbits Sports, 151 7th Avenue |
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| 6:00pm | | | | | | Adweek Media and JWT Present ‘Defend the Tweet’ JWT, 466 Lexington Ave # 6 |
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| 6:00pm | | Free | | | | Web Analytics Wednesday: NYC Houndstooth Pub, 520 8th Ave, |
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| 6:30pm | | Free | | ![Popular]() | | I Heart PRNewser Cocktail Party in NY The Hill, 416 3rd Avenue |
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| 6:30pm | | $10 | | ![Popular]() | | Ignite NYC XI Galapagos Art Space, 16 Main Street, Brooklyn |
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| 6:30pm | | $20 | | | | Engineering Viral Media NYU Stern, 44 W. 4th Street |
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| 7:00pm | | | | | | NYC Amazon Web Services User Group Monthly Meetup Roots & Vines, 409 Grand Street |
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| 7:00pm | | | | ![Popular]() | | Social Media Influencers Party Tammany Hall, 152 Orchard St |
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| 9:00pm | | | | | | Freddie Laker Head of Digital Strategy in Asia for Sapient Nitro/ Social Media Across the Pond Hearst, 300 W 57th Street |
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| Thursday, Feb 10 |
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| 7:30am | | $395 | | | | ANA TV & Everything Video Forum Grand Hyatt New York, 109 East 42nd Street At Grand Central Terminal |
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| 8:00am | | Free | | | | The New York Open Coffee Club Meetup Taralucci e Vino, 15 East 18th Street |
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| 8:30am | | | | | | It’s 2011…How’s Your Facebook Strategy Doing? -- Hosted by Ogilvy360 Digital Influence and Buddy Media Ogilvy, 636 11th Avenue |
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| 9:00am | | | | | | The Rise of the Movement Entrepreneur The Paley Center for Media, 25 West 52nd Street |
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| 9:00am | | | | | | Tips to Build Brand Relationships Amidst the Social Media Clutter, Hosted by MTV & Text 100 Art & Culture Hub @ Hearst Tower, 300 W 57th Street |
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| 11:30am | | | | | | Open UN: Engagement in the Age of Real-Time, Hosted by United Nations Global Pulse The Paley Center for Media, 25 West 52nd Street |
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| 11:30am | | | | | | DMCNY February Luncheon: Digital Marketing 2011 Yale Club, 50 Vanderbilt Ave |
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| 12:00pm | | | | | | From Borges to Lost: How Narrative Went Nonlinear with Frank Rose, Author of The The Art of Immersion JWT, 466 Lexington Ave # 6 |
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| 1:00pm | | | | | | Social Books: How Social Media is Changing the Writing, Reading and Promotion of Books The Gershwin Hotel, 7 East 27th Street |
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| 5:30pm | | $15 | | | | NYC Startup Event - Featuring ProFounder & LivePerson (2/10) Select Office Suites Conference Room, 116 West 23rd street 5th Floor |
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| 6:00pm | | | | | | NYC Economic Business Update: Learn What NYC is Doing to Grow & Retain Business in the Region Fordham University's Lowenstein Building, 113 West 60th Street (9th Avenue) 12th Floor Lounge |
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| 6:00pm | | | | ![Popular]() | | Exploring Social Commerce NYU Polytech Incubator, 160 Varick Street |
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| 6:00pm | | | | ![Popular]() | | OBLITERATI: Social Media Week 2011 Sweet & Vicious, 5 Spring Street |
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| 6:00pm | | Free | | | | Digital Identity Meetup Monthly Meetup Ace Hotel Bar Breslin, 20 W 29th Street |
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| 6:00pm | | | | | | Digital Divas - Social Media meets Fashion Week The Empire Room, 350 Fifth Avenue @ 33rd Street |
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| 6:00pm | | $50 | | | | Wharton Green Networking/ Dinner Event Wyndham Worldwide LEED Silver Headquarters, 22 Sylvan Way, Parsippany |
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| 6:30pm | | | | ![Popular]() | | Social Media Week Bigscreen LittleScreen: Web Series Meet Twitter Digitas, 355 Park Avenue South 4th Floor |
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| 6:30pm | | | | ![Popular]() | | SUXORZ: The Worst Social Media Advertising of 2010, Hosted by Blogads The Gershwin Hotel, 7 East 27th Street |
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| 6:30pm | | $20 | | | | DigitalFlashNYC exclusive Social Media Week Event: Who Owns Social? Fifth Ave Loft, 78 Fifth Ave 10th floor, NY |
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| Friday, Feb 11 |
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| 8:00am | | | | | | Tower of Babel - v2.0 - How to Reach Global Audiences With Multi-lingual Video Science and Technology Hub at Google, 76 Ninth Avenue |
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| 9:00am | | | | | | Rise of Mobile Publishing Keynote with MB Christie, FT.com, Followed by Panel: Check In or Check Out JWT, 466 Lexington Ave # 6 |
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| 9:30am | | | | | | Media Jam NYC SAE Institute NYC, 1293 Broadway 9th floor |
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| 10:00am | | | | | | Citizen Cartographer Workshop: Tracing 19th Century Manhattan, Hosted by The New York Public Library Stephen A. Schwarzman Building, Astor Hall, Fifth Avenue at 42nd Street |
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| 12:00pm | | | | | | Social Philanthropy The Paley Center for Media, 25 West 52nd Street |
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| 12:00pm | | | | | | Cross-Mobile Brand Strategy, Hosted by DOTGO JWT, 466 Lexington Ave # 6 |
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| 5:00pm | | | | | | The Jazz Social Whole Foods Market, 95 East Houston St |
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| Saturday, Feb 12 |
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| 9:00am | | Free | | ![Popular]() | | Music Hack Day New York 2011 General Assembly, 902 Broadway |
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| 3:00pm | | Free | | | | Plovgh Party Veronica People's Club, 105 Franklin Street, Greenpoint, Brooklyn |
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